Kevin otto and kristin wood product design pearson pdf

Product Design: Techniques in Reverse Engineering and New Product Development by Kevin N. Otto

Course objective To develop a systematic approach in identifying and analysing a problem or need, generating ideas or concepts and transforming the idea to a real product. Module I Definition of a product - Types of products- levels of product- New product developmentComplexity of product development- Challenges of product development- Characteristics of successful product development, marketing mix, product-market matrix- Product planningTypes of product development projects-. Module II Phases of a generic product development process Planning-concept development-System level design-Detailed design-Testing and refinement-production ramp-up brief description only product planning. Identifying customer needs - Quality Function Deployment QFD Concept generation methods- Idea generation methods-Creativity and innovation brainstorming- synectics -morphological analysis information sources for concept generation. Module-III Product design- definition-Design by evolution- design by innovation-design by imitation factors affecting product design. Decision making and iteration - Role of aesthetics in design.