The psychology of attitude change and social influence zimbardo pdf

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the psychology of attitude change and social influence zimbardo pdf

Philip Zimbardo and the Stanford Prison Experiment

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Persuasion, attitude change, and the elaboration likelihood model - MCAT - Khan Academy

Biography of Philip Zimbardo

PRISONS: My most notable study was the Stanford Prison Experiment, which was a classic demonstration of the power of social situations to distort personal identities and long cherished values and morality as students internalized situated identities in their roles as prisoners and guards. The details of that research are presented in the Stanford Prison Experiment web site at www. Our prize-winning DVD of the experiment, "Quiet Rage: The Stanford Prison Experiment," is widely used in classrooms, civic groups and to train new guards at that infamous prison. Also see www. TIME: My current research on the psychology of time perspective focuses on the ways in which individuals develop temporal orientations that parcel the flow of personal experience into the mental categories, or time zones, of Past, Present, and Future, and also a Transcendental Future beliefs about a future life after one's death. I am interested especially in temporal biases in which these learned cognitive categories are not "balanced" according to situations, contexts and demands, but one or another are utilized excessively or underutilized.

The psychology of attitude change and social influence. Responsibility: Philip G. Zimbardo, Michael R. Leippe. Imprint: New York: McGraw-Hill, c Physical.
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Philip G. Zimbardo, born March 23, , is an influential social psychologist. In addition to the Stanford Prison Experiment, Zimbardo has worked on a wide range of research topics and has written over 50 books and published over articles. Currently, he is a professor emeritus at Stanford University and president of the Heroic Imagination Project, an organization aimed at increasing heroic behavior among everyday people. Zimbardo credits his teachers with helping to encourage his interest in school and motivating him to become successful. After graduating from high school, he attended Brooklyn College, where he graduated in with a triple major in psychology, anthropology, and sociology.

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader. Zimbardo, P. The psychology of attitude change and social influence.


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