Customer and business analytics pdf
Business Analytics for Managers (Use R)
When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves. Companies use Business Analytics BA to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:. Business Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses. Business Intelligence involves the process of collecting data from all sources and preparing it for Business Analytics.
Customer and Business Analytics: Applied Data Mining for Business Decision International Standard Book Number (eBook - PDF).
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It seems that you're in Germany. We have a dedicated site for Germany. This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies.
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