Pr strategy and application managing influence pdf
Public Relations: Strategies and Tactics - Semantic ScholarSkip to search form Skip to main content. Wilcox and Glenn T. Wilcox , Glenn T. Cameron Published DOI: View via Publisher. Alternate Sources. Save to Library.
PR Strategy and Application: Managing Influence
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You are currently using the site but have requested a page in the site. Would you like to change to the site? Timothy Coombs , Sherry J. Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR. Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships. Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders.